Tastes like dessert.
Reads like real food.
21g protein · grass-fed bison tallow · zero seed oils. Three flavors — Coffee Latte, Snickerdoodle, and White Chocolate Toffee — gluten-free and made for training days and everything after.
Ships free · 30-day money-back guarantee
3-Bar Variety Pack: $19.99 $14.99 first order · ships free · discount auto-applies at the cart (code TRY5 works too)
Pick your flavor. Or try all three.
- Grass-fed bison tallow
- Zero seed oils
- 21g protein
- Gluten-free
- No chalky taste
Coffee LatteA latte you can eat.69 reviews$48.00 · 12-pack ($4.00/bar)ShopNutrition Facts & Ingredients
Nutrition Facts
Serving size1 bar (60g)
Amount per serving
Calories290
| Nutrient and amount | % Daily Value* |
|---|---|
| Total Fat 17g | 22% |
| Saturated Fat 6g | 30% |
| Trans Fat 0g | |
| Cholesterol 10mg | 3% |
| Sodium 100mg | 4% |
| Total Carbohydrate 17g | 6% |
| Dietary Fiber 1g | 4% |
| Total Sugars 13g | |
| Includes Added Sugars 12g | 24% |
| Protein 21g | |
| Vitamin D 0.1mcg | 0% |
| Calcium 100mg | 8% |
| Iron 0.5mg | 2% |
| Potassium 200mg | 4% |
*The % Daily Value tells you how much a nutrient in a serving contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients: Peanut Butter*, Raw Honey*, Whey Protein Isolate, Collagen, Grass Fed Bison Tallow, Chocolate Chips* (Cocoa Liquor*, Coconut Sugar*, Cocoa Butter*), Coffee (Caffeine)*, Natural Flavors, Natural Vanilla Extract, Sea Salt, Cinnamon*. *Organic Ingredient
Allergens: Contains: Milk, Peanuts.
SnickerdoodleThe cookie, upgraded.69 reviews$48.00 · 12-pack ($4.00/bar)ShopNutrition Facts & Ingredients
Nutrition Facts
Serving size1 bar (60g)
Amount per serving
Calories290
| Nutrient and amount | % Daily Value* |
|---|---|
| Total Fat 17g | 22% |
| Saturated Fat 6g | 30% |
| Trans Fat 0g | |
| Cholesterol 10mg | 3% |
| Sodium 105mg | 5% |
| Total Carbohydrate 16g | 6% |
| Dietary Fiber 2g | 7% |
| Total Sugars 12g | |
| Includes Added Sugars 11g | 22% |
| Protein 21g | |
| Vitamin D 0.1mcg | 0% |
| Calcium 100mg | 8% |
| Iron 0.5mg | 2% |
| Potassium 150mg | 4% |
*The % Daily Value tells you how much a nutrient in a serving contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients: Peanut Butter*, Raw Honey*, Whey Protein Isolate, Collagen, Grass Fed Bison Tallow, Cacao Nibs*, Natural Flavors, Natural Vanilla Extract, Sea Salt, Cinnamon*. *Organic Ingredient
Allergens: Contains: Milk, Peanuts.
White Chocolate ToffeeSweet, salty, gone too fast.69 reviews$48.00 · 12-pack ($4.00/bar)ShopNutrition Facts & Ingredients
Nutrition Facts
Serving size1 bar (60g)
Amount per serving
Calories290
| Nutrient and amount | % Daily Value* |
|---|---|
| Total Fat 16g | 21% |
| Saturated Fat 6g | 30% |
| Trans Fat 0g | |
| Cholesterol 10mg | 3% |
| Sodium 110mg | 5% |
| Total Carbohydrate 16g | 6% |
| Dietary Fiber 1g | 4% |
| Total Sugars 14g | |
| Includes Added Sugars 13g | 26% |
| Protein 21g | |
| Vitamin D 0.1mcg | 0% |
| Calcium 110mg | 8% |
| Iron 0.4mg | 2% |
| Potassium 150mg | 4% |
*The % Daily Value tells you how much a nutrient in a serving contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients: Peanut Butter*, Raw Honey*, Whey Protein Isolate, Collagen, Grass Fed Bison Tallow, White Chocolate Chips* (Cane Sugar*, Cocoa Butter*, Whole Milk Powder*, Soy Lecithin*), Natural Flavors, Natural Vanilla Extract, Sea Salt, Cinnamon*. *Organic Ingredient
Allergens: Contains: Milk, Peanuts, Soy.
The Science
Bison Is Not Beef. Your Body Knows the Difference.
For 2,000 years, bison were the engine of North American nutrition — and their tallow, leaner than beef and naturally rich in fat-soluble vitamins A, D, E, and K, is the fat our ancestors actually ate.
Bison are raised on open range, not finished in feedlots. Their tallow carries a different fatty-acid signature — the sustained, clean-burning energy your mitochondria were built to run on, without seed oils or lab-made sweeteners.
No seed oils. No artificial sweeteners. No apologies.
What people are saying
“Long haul trucker here. These keep me alert and satisfied on 14-hour drives. Coffee Latte hits different when you need clean energy.”
“Gulf Coast fisherman. Need fuel for long days. This works. White Chocolate Toffee is my boat snack.”
“New Englander who values quality. This bar has it. Snickerdoodle is my afternoon treat.”
“Started buying these for my marathon training. The sustained energy from bison tallow is no joke. Coffee Latte is like eating a latte without the sugar crash.”
“Lookout Mountain hiker. Need trail fuel. This is it. White Chocolate Toffee is my summit reward.”
“Gulf Coast humidity is brutal on snacks. These survive. Snickerdoodle is my fishing fuel.”
“Found these at a climbing gym and now I'm hooked. The Coffee Latte is perfectly balanced—not too sweet, not too bitter. Real fuel.”
“Valley to summit, these bars go everywhere with me. Clean fuel for California adventures.”
“Western heritage meets western nutrition. These bars are the real deal. Clean fuel for cowboys.”
“Bay Area food snob approved. These bars are legitimately delicious and actually good for you. Rare combo.”
“Altitude tested, athlete approved. These bars are the real deal. Clean fuel that works at elevation.”
“Lake Erie tested, Cleveland approved. These bars are genuinely good. Clean ingredients matter.”
Ingredient-label honesty
How We Stack Up
We respect every brand that cleaned up the ingredient label. Here's an honest comparison.
| Genesee★ OURS | Lineage | Prima | Jacob | Equip | |
|---|---|---|---|---|---|
| Protein per bar | 21 g | 20 g | 21 g | 20 g | 20 g |
| Seed oils | None | None | None | None | None |
| Bison tallow | ✓ | ✗ | ✗ | ✗ | ✗ |
| Gluten free | ✓ | Unknown / not publicly listed | ✓ | ✓ | ✓ |
| Artificial sweeteners | None | None | None | None | None |
| Ancestral-sourced fat | ✓ | Beef tallow | Beef tallow | Beef tallow | Beef tallow |
| Tallow source | Bison | Beef | Beef | Beef | Beef |
| Positioning | Wild-range bison | Beef-tallow bar | Beef-tallow bar | Beef-tallow bar | Beef-tallow bar |
Protein per bar
21 gGenesee ★ ours
- Lineage
- 20 g
- Prima
- 21 g
- Jacob
- 20 g
- Equip
- 20 g
Seed oils
NoneGenesee ★ ours
- Lineage
- None
- Prima
- None
- Jacob
- None
- Equip
- None
Bison tallow
✓Genesee ★ ours
- Lineage
- ✗
- Prima
- ✗
- Jacob
- ✗
- Equip
- ✗
Gluten free
✓Genesee ★ ours
- Lineage
- Unknown / not publicly listed
- Prima
- ✓
- Jacob
- ✓
- Equip
- ✓
Artificial sweeteners
NoneGenesee ★ ours
- Lineage
- None
- Prima
- None
- Jacob
- None
- Equip
- None
Ancestral-sourced fat
✓Genesee ★ ours
- Lineage
- Beef tallow
- Prima
- Beef tallow
- Jacob
- Beef tallow
- Equip
- Beef tallow
Tallow source
BisonGenesee ★ ours
- Lineage
- Beef
- Prima
- Beef
- Jacob
- Beef
- Equip
- Beef
Positioning
Wild-range bisonGenesee ★ ours
- Lineage
- Beef-tallow bar
- Prima
- Beef-tallow bar
- Jacob
- Beef-tallow bar
- Equip
- Beef-tallow bar
Label claims current as of 2026-06-20
Subscribe & save
Built for the people who keep a box in the gym bag, the truck, and the pantry.
A subscription keeps the clean-fuel box coming without turning it into a contract. You get the better price, the same bison-tallow bars, and an easy way to skip when you are stocked.
Box math
Same 12-pack. Better repeat-order price.
- One-time box
- $48.00
- Subscriber box
- $38.40
- Per bar
- $3.20
Orders over $70 ship free — otherwise a flat $6.99. Free shipping over $70.
Save 20% on every order
A 12-pack drops from $48.00 to $38.40. That puts every bar at $3.20.
Skip, pause, or cancel anytime
Heading out of town? Skip a shipment. Stocked up for the month? Pause with one click. No phone calls, no retention wall.
First access to new flavors
New flavor drops ship to subscribers a week before the shelf. If it sells out, you already had yours.
Free shipping over $70
Orders over $70 ship free — otherwise a flat $6.99. Adjust quantities any month from the dashboard to clear the free-shipping line.
- Pick flavorStart with the bar you already want.
- Monthly boxOne 12-pack ships each month.
- Keep controlSkip or cancel when your shelf is full.
Build Your Subscription
Start with your favorite flavor, then scale into repeat orders and bundle-friendly reorders.
I Wish I Knew Then the Importance of Healthy Eating
Will Carr built Genesee after years of athlete-life convenience food and protein bars that felt more like candy than fuel.
Between travel, training, and packed days, he wanted something that matched the way he actually wanted to eat: real protein, stable fats, and no seed-oil compromises.
Genesee is the bar he wishes had been on the bus in those college years.
Will Carr, Founder, Genesee Nutrition
Frequently Asked Questions
Straight answers to the questions people actually ask.