Tastes like dessert.
Reads like real food.
21g protein · grass-fed bison tallow · zero seed oils. Three flavors — Coffee Latte, Snickerdoodle, and White Chocolate Toffee — gluten-free and made for training days and everything after.
Ships free · 30-day money-back guarantee
3-Bar Variety Pack: $19.99 · ships free · $5 off your first order when you join the list
Pick your flavor. Or try all three.
- Grass-fed bison tallow
- Zero seed oils
- 21g protein
- Gluten-free
- No chalky taste
Coffee LatteA latte you can eat.$48.00 · 12-pack ($4.00/bar)ShopNutrition Facts & Ingredients
Nutrition Facts
Serving size1 bar (60g)
Amount per serving
Calories290
| Nutrient and amount | % Daily Value* |
|---|---|
| Total Fat 17g | 22% |
| Saturated Fat 6g | 30% |
| Trans Fat 0g | |
| Cholesterol 10mg | 3% |
| Sodium 100mg | 4% |
| Total Carbohydrate 17g | 6% |
| Dietary Fiber 1g | 4% |
| Total Sugars 13g | |
| Includes Added Sugars 12g | 24% |
| Protein 21g | |
| Vitamin D 0.1mcg | 0% |
| Calcium 100mg | 8% |
| Iron 0.5mg | 2% |
| Potassium 200mg | 4% |
*The % Daily Value tells you how much a nutrient in a serving contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients: Peanut Butter*, Raw Honey*, Whey Protein Isolate, Collagen, Grass Fed Bison Tallow, Chocolate Chips* (Cocoa Liquor*, Coconut Sugar*, Cocoa Butter*), Coffee (Caffeine)*, Natural Flavors, Natural Vanilla Extract, Sea Salt, Cinnamon*. *Organic Ingredient
Allergens: Contains: Milk, Peanuts.
SnickerdoodleThe cookie, upgraded.$48.00 · 12-pack ($4.00/bar)ShopNutrition Facts & Ingredients
Nutrition Facts
Serving size1 bar (60g)
Amount per serving
Calories290
| Nutrient and amount | % Daily Value* |
|---|---|
| Total Fat 17g | 22% |
| Saturated Fat 6g | 30% |
| Trans Fat 0g | |
| Cholesterol 10mg | 3% |
| Sodium 105mg | 5% |
| Total Carbohydrate 16g | 6% |
| Dietary Fiber 2g | 7% |
| Total Sugars 12g | |
| Includes Added Sugars 11g | 22% |
| Protein 21g | |
| Vitamin D 0.1mcg | 0% |
| Calcium 100mg | 8% |
| Iron 0.5mg | 2% |
| Potassium 150mg | 4% |
*The % Daily Value tells you how much a nutrient in a serving contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients: Peanut Butter*, Raw Honey*, Whey Protein Isolate, Collagen, Grass Fed Bison Tallow, Cacao Nibs*, Natural Flavors, Natural Vanilla Extract, Sea Salt, Cinnamon*. *Organic Ingredient
Allergens: Contains: Milk, Peanuts.
White Chocolate ToffeeSweet, salty, gone too fast.$48.00 · 12-pack ($4.00/bar)ShopNutrition Facts & Ingredients
Nutrition Facts
Serving size1 bar (60g)
Amount per serving
Calories290
| Nutrient and amount | % Daily Value* |
|---|---|
| Total Fat 16g | 21% |
| Saturated Fat 6g | 30% |
| Trans Fat 0g | |
| Cholesterol 10mg | 3% |
| Sodium 110mg | 5% |
| Total Carbohydrate 16g | 6% |
| Dietary Fiber 1g | 4% |
| Total Sugars 14g | |
| Includes Added Sugars 13g | 26% |
| Protein 21g | |
| Vitamin D 0.1mcg | 0% |
| Calcium 110mg | 8% |
| Iron 0.4mg | 2% |
| Potassium 150mg | 4% |
*The % Daily Value tells you how much a nutrient in a serving contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients: Peanut Butter*, Raw Honey*, Whey Protein Isolate, Collagen, Grass Fed Bison Tallow, White Chocolate Chips* (Cane Sugar*, Cocoa Butter*, Whole Milk Powder*, Soy Lecithin*), Natural Flavors, Natural Vanilla Extract, Sea Salt, Cinnamon*. *Organic Ingredient
Allergens: Contains: Milk, Peanuts, Soy.
Why bison tallow
A protein bar with a simpler fat source.
We use grass-fed bison tallow as the bar’s fat source so the recipe can stay free of seed oils. Pair that with 21g of protein and three dessert-inspired flavors, and you get a convenient bar with a straightforward ingredient story.
No seed oils. No artificial sweeteners. Full ingredient and allergen details on every product page.
Reviews
Real reviews only — and we’re just getting started.
We’re a young brand, and we’d rather show you an empty shelf than filler. Every order gets an invite to review after delivery, and what customers write is what gets published — five stars or not. Until then: a 30-day money-back guarantee and the full ingredient panel on every product page.
Ingredient-label honesty
How We Stack Up
We respect every brand that cleaned up the ingredient label. Here's an honest comparison.
| Genesee★ OURS | Lineage | Prima | Jacob | Equip | |
|---|---|---|---|---|---|
| Protein per bar | 21 g | 20 g | 21 g | 20 g | 20 g |
| Price per bar (multipack, one-time) | $4.00 (12-pack) | $4.08 (12-pack) | $3.99 (7-pack) | $5.55 (9-pack) | $4.17 (12-pack) |
| Seed oils | None | None | None | None | None |
| Bison tallow | ✓ | ✗ | ✗ | ✗ | ✗ |
| Gluten free | ✓ | Unknown / not publicly listed | ✓ | ✓ | ✓ |
| Artificial sweeteners | None | None | None | None | None |
| Sweetened with | Raw honey (12–13g added sugar) | Raw honey + coconut nectar | Honey | Honey + dates | Dates + honey |
| Ancestral-sourced fat | ✓ | Beef tallow | Beef tallow | Beef tallow | Beef tallow |
| Tallow source | Bison | Beef | Beef | Beef | Beef |
| Positioning | Wild-range bison | Beef-tallow bar | Beef-tallow bar | Beef-tallow bar | Beef-tallow bar |
Protein per bar
21 gGenesee ★ ours
- Lineage
- 20 g
- Prima
- 21 g
- Jacob
- 20 g
- Equip
- 20 g
Price per bar (multipack, one-time)
$4.00 (12-pack)Genesee ★ ours
- Lineage
- $4.08 (12-pack)
- Prima
- $3.99 (7-pack)
- Jacob
- $5.55 (9-pack)
- Equip
- $4.17 (12-pack)
Seed oils
NoneGenesee ★ ours
- Lineage
- None
- Prima
- None
- Jacob
- None
- Equip
- None
Bison tallow
✓Genesee ★ ours
- Lineage
- ✗
- Prima
- ✗
- Jacob
- ✗
- Equip
- ✗
Gluten free
✓Genesee ★ ours
- Lineage
- Unknown / not publicly listed
- Prima
- ✓
- Jacob
- ✓
- Equip
- ✓
Artificial sweeteners
NoneGenesee ★ ours
- Lineage
- None
- Prima
- None
- Jacob
- None
- Equip
- None
Sweetened with
Raw honey (12–13g added sugar)Genesee ★ ours
- Lineage
- Raw honey + coconut nectar
- Prima
- Honey
- Jacob
- Honey + dates
- Equip
- Dates + honey
Ancestral-sourced fat
✓Genesee ★ ours
- Lineage
- Beef tallow
- Prima
- Beef tallow
- Jacob
- Beef tallow
- Equip
- Beef tallow
Tallow source
BisonGenesee ★ ours
- Lineage
- Beef
- Prima
- Beef
- Jacob
- Beef
- Equip
- Beef
Positioning
Wild-range bisonGenesee ★ ours
- Lineage
- Beef-tallow bar
- Prima
- Beef-tallow bar
- Jacob
- Beef-tallow bar
- Equip
- Beef-tallow bar
Representative-product snapshot reviewed 2026-07-12
Verify before buying: Formulas and claims vary by flavor and can change. Match the same serving size, then compare the Nutrition Facts, complete ingredient list, and allergen statement on the package you will buy or the manufacturer's current product page.
Subscribe & save
Built for the people who keep a box in the gym bag, the truck, and the pantry.
A subscription keeps the clean-fuel box coming without turning it into a contract. You get the better price, the same bison-tallow bars, and an easy way to skip when you are stocked.
Box math
Same 12-pack. Better repeat-order price.
- One-time box
- $48.00
- Subscriber box
- $38.40
- Per bar
- $3.20
US orders over $70 ship free — otherwise a flat $6.99. Free US shipping over $70.
Save 20% on every order
A 12-pack drops from $48.00 to $38.40. That puts every bar at $3.20.
Skip, pause, or cancel anytime
Heading out of town? Skip a shipment. Stocked up for the month? Pause with one click. No phone calls, no retention wall.
First access to new flavors
New flavor drops ship to subscribers a week before the shelf. If it sells out, you already had yours.
Free US shipping over $70
US orders over $70 ship free — otherwise a flat $6.99. Adjust quantities any month from the dashboard to clear the free-shipping line.
- Pick flavorStart with the bar you already want.
- Monthly boxOne 12-pack ships each month.
- Keep controlSkip or cancel when your shelf is full.
Start here
Taste all three flavors for $19.99.
One bar of each — Coffee Latte, Snickerdoodle, and White Chocolate Toffee. Ships free, 30-day money-back guarantee, and $5 off your first order when you join the list.
I Wish I Knew Then the Importance of Healthy Eating
Will Carr built Genesee after years of athlete-life convenience food and protein bars that felt more like candy than fuel.
Between travel, training, and packed days, he wanted something that matched the way he actually wanted to eat: real protein, stable fats, and no seed-oil compromises.
Genesee is the bar he wishes had been on the bus in those college years.
Will Carr, Founder, Genesee Nutrition
Frequently Asked Questions
Straight answers to the questions people actually ask.