About Us

The next evolution in Health & Wellness!
Protein bars that provide you nutrition on the go!

Our Story

About Genesee Nutrition: Healthy, Active, Happy!

Welcome to Genesee Nutrition, a family-owned and Colorado-based company on a mission to redefine what a protein bar can be. Our journey began right here in the picturesque landscapes of Colorado, where we set out to create healthy snacks that are not only good for you, but also truly delicious.

Our Colorado Roots

As a family-owned business, we’re deeply rooted in the values of quality, integrity, and community. Nestled in the heart of Colorado, our company was born out of a passion for crafting protein bars that fuel your adventures, whether you’re hitting the fairways of our local golf courses or exploring the great outdoors on a mountain hiking, biking, skiing. We love adventuring in our home state!

A Taste of Success on the Greens

Our delicious and healthy protein bars have been making waves in Colorado, particularly on the golf courses where health-conscious enthusiasts have embraced the Genesee Nutrition difference. As the golf season winds down here in Colorado, we’re excited to extend our reach to enthusiasts in other states, starting with the beautiful greens of California.

More Than Just a Bar

What sets Genesee Nutrition apart? It’s simple – we believe in making every bite count. Our protein bars are non-GMO, gluten-free, and meticulously crafted with natural and organic ingredients. But what truly sets us apart is the taste. We’re so confident in the flavor of our bars that we proudly declare them the “Best Tasting Protein Bar Ever!” right on the packaging.

Where Family and Friends Come Together

At Genesee Nutrition, family is at the heart of everything we do. We’re not just a company; we’re a family, and we extend that warmth to our friends and customers as well. Our story is one of shared values, love, and a commitment to making a difference in the world.

Our Founding Family

Genesee Nutrition’s founders (and cousins), Will Carr and Lauren Klein, are the driving force behind our company. Support and contribution by their dedicated families, as they embark on this incredible journey together, is what has truly given our business life!

Will’s wife, Courtney, brings her energy & passion for health, alongside their three wonderful children – Maci, Cruz, and Blakely – offering unwavering support and inspiration in their quest to create something truly meaningful.

Lauren’s husband, Mitch, has been there to support and contribute from day one. Additionally, we’re thrilled to share that the Klien family is expecting a new addition in 2024, further cementing the bonds of support and togetherness that drive us forward. The entire extended family stands behind their vision, making it a true family affair.

Building Bonds, One Bar at a Time

At Genesee Nutrition, we believe that families and friends are built on shared moments, laughter, and good food. Our protein bars are a reflection of these values, crafted with love and care to nourish your body and soul. When you choose Genesee Nutrition, you become part of our extended family, and we’re grateful for the opportunity to share our passion and products with you.

Our Promise to You

When you choose Genesee Nutrition, you’re not just selecting a protein bar; you’re choosing a healthier, tastier way to fuel your active lifestyle. We’re committed to crafting protein bars that stand out in both nutrition and flavor, and we’re excited to share our passion with you.

We invite you to join our family and experience the warmth, love, and deliciousness that Genesee Nutrition is all about. Join us in savoring the goodness of Genesee Nutrition bars and experience a protein-packed snack that’s far above the rest..

Thank you for joining this journey with us towards living a healthy, active, and happy life!

Will Carr
Founder, Genesee Nutrition

Lauren Klein
Co-Founder, Genesee Nutrition

Proud Supporters

Genesee Cares is not a charity, but a giving initiative to get people outside, in the beautiful, healing nature of Colorado, as well as helping take care of our land.

We pledge to be actively involved, whether that’s getting people together, giving them state park passes and going on group hikes, or helping take care of our mountains, we love any chance to be in nature, in work, or play.

We are passionate about and believe in the healing benefits that go along with spending time in nature. We seek to educate about these benefits, how to support taking care of Colorado and help facilitate people to get outside.

Genesee Cares was started by Genesee Nutrition. If you are a Colorado-based company that wants to give back to the people and epic land of Colorado, please email us for more information on how to get involved!

Colorado Proud, a program of the Colorado Department of Agriculture, promotes food and agricultural products grown, raised or processed in Colorado.

Visit www.coloradoproud.org to find local producers, farmers’ markets, agritourism activities and more!

Healthy. Active. Happy.
100% Guarantee