About Us

The next evolution in Health & Wellness!
Protein bars that provide you nutrition on the go!

Our Story

About Genesee Nutrition: Healthy, Active, Happy!

What does it mean to be Healthy, Active, Happy? 

Genesee Nutrition is a small, family-owned company on a mission to support anyone who’s interested in living a happy, healthy and active lifestyle. The lifestyle is the core of our brand, the protein bar we’ve created is our entry point. Made with clean ingredients our high protein bars are not only good for you but actually taste good! Our company takes so much pride in our taste, that we’ve actually declared it the best protein bar ever! 

Our Colorado Roots

Genesee nutrition is rooted in values of quality, integrity, and community. Nestled in the heart of Colorado, our company was born out of a passion for crafting protein bars that fuel your adventures, whether you’re hitting the fairways of our local golf courses or exploring the great outdoors on a mountain hiking, biking, skiing. We love adventuring in our home state!

Family-owned

At Genesee Nutrition, family is at the heart of everything we do. We’re not just a company; we’re a family, and we extend that warmth to our friends and customers as well. Our story is one of shared values, love, and a commitment to making a difference in the world.

Will Carr
Founder, Genesee Nutrition

Lauren Klein
Co-Founder, Genesee Nutrition

Proud Supporters

Genesee Cares is not a charity, but a giving initiative to get people outside, in the beautiful, healing nature of Colorado, as well as helping take care of our land.

We pledge to be actively involved, whether that’s getting people together, giving them state park passes and going on group hikes, or helping take care of our mountains, we love any chance to be in nature, in work, or play.

We are passionate about and believe in the healing benefits that go along with spending time in nature. We seek to educate about these benefits, how to support taking care of Colorado and help facilitate people to get outside.

Genesee Cares was started by Genesee Nutrition. If you are a Colorado-based company that wants to give back to the people and epic land of Colorado, please email us for more information on how to get involved!

Colorado Proud, a program of the Colorado Department of Agriculture, promotes food and agricultural products grown, raised or processed in Colorado.

Visit www.coloradoproud.org to find local producers, farmers’ markets, agritourism activities and more!

Healthy. Active. Happy.
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