About Us

The next evolution in Health & Wellness!
Protein bars that provide you nutrition on the go!

Our Story

Meet Lauren and Will, Genesee’s founders.

Growing up on our family’s farm in the rural Midwest instilled an appreciation for fresh air, natural whole foods, and a simple lifestyle. Both Will and Lauren left home after graduating high school to pursue their passions and higher education. Will played professional basketball overseas and got his engineering degree while Lauren obtained her Masters in Health Administration. Even apart, they were both passionately committed to lifestyles of health and wellness. Our love for the outdoors and adventures led us both to move to Colorado. Here, we spend our free time in the mountains skiing, hiking, camping, and exploring with our families and friends! We had found a community of people committed to living a healthy, active, and happy lifestyle, just like us!

We knew our friends needed natural, healthy foods to fuel their bodies for all their adventures. It was a perfect opportunity to create Genesee, a protein bar that aligns with the values and lifestyle of our new home: healthy, active, happy. Genesee is made of clean, natural ingredients that pack major health benefits! It’s convenient to bring on an adventure and tastes amazing! In creating Genesee, we made a protein bar that’s a simple healthy choice and a fun one.

Will Carr

Lauren Klein

Proud Supporters

Genesee Cares is not a charity, but a giving initiative to get people outside, in the beautiful, healing nature of Colorado, as well as helping take care of our land.

We pledge to be actively involved, whether that’s getting people together, giving them state park passes and going on group hikes, or helping take care of our mountains, we love any chance to be in nature, in work, or play.

We are passionate about and believe in the healing benefits that go along with spending time in nature. We seek to educate about these benefits, how to support taking care of Colorado and help facilitate people to get outside.

Genesee Cares was started by Genesee Nutrition. If you are a Colorado-based company that wants to give back to the people and epic land of Colorado, please email us for more information on how to get involved!

Colorado Proud, a program of the Colorado Department of Agriculture, promotes food and agricultural products grown, raised or processed in Colorado.

Visit www.coloradoproud.org to find local producers, farmers’ markets, agritourism activities and more!

Healthy. Active. Happy.
100% Guarantee

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