Genesee vs. Equip
Genesee vs. Equip: Bison Tallow or Beef Tallow?
Equip gives ancestral shoppers a beef-tallow bar option. Genesee competes with a bison-first thesis and a bar lineup built around Coffee Latte, White Chocolate Toffee, and Snickerdoodle.
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The category is moving toward animal-based fat. Genesee's point of difference is specificity: bison tallow, 21g protein, no seed oils, and a brand story tied to athletes and the Colorado front range.
Ingredient-label honesty
Genesee vs. Equip — Side-by-Side
Label claims pulled directly from each brand's published nutrition info.
| Genesee★ OURS | Equip | |
|---|---|---|
| Protein per bar | 21 g | 20 g |
| Seed oils | None | None |
| Bison tallow | ✓ | ✗ |
| Gluten free | ✓ | ✓ |
| Artificial sweeteners | None | None |
| Ancestral-sourced fat | ✓ | Beef tallow |
| Tallow source | Bison | Beef |
| Positioning | Wild-range bison | Beef-tallow bar |
Protein per bar
21 gGenesee ★ ours
- Equip
- 20 g
Seed oils
NoneGenesee ★ ours
- Equip
- None
Bison tallow
✓Genesee ★ ours
- Equip
- ✗
Gluten free
✓Genesee ★ ours
- Equip
- ✓
Artificial sweeteners
NoneGenesee ★ ours
- Equip
- None
Ancestral-sourced fat
✓Genesee ★ ours
- Equip
- Beef tallow
Tallow source
BisonGenesee ★ ours
- Equip
- Beef
Positioning
Wild-range bisonGenesee ★ ours
- Equip
- Beef-tallow bar
Label claims current as of 2026-06-20
Frequently asked
What makes bison tallow different?
Bison tallow is a stable rendered animal fat. Genesee uses grass-fed bison tallow instead of seed oils such as canola, soybean, sunflower, or safflower oil.
Are Genesee bars subscription-only?
No. You can buy one-time or subscribe and save 20%. Skip, swap, or cancel in one click from your account page.
Do you ship outside the U.S.?
Not yet — we ship anywhere in the U.S. with free shipping over $70. International expansion is planned for 2026 Q3.
What's your guarantee?
30-day money-back on every order, subscription or one-time. If you don't love the bars we refund — no questions, no restocking fees.
Take it further
Built for these athletes
Eat it like this
Try the bar we built to beat the shelf.
21g grass-fed protein. Zero seed oils. Bison tallow. Subscribe and save 20%, or use the first-box page to pick your starting flavor.