Built for athletes
Fuel for your sport
Real fuel, matched to the work. Pick your sport for how athletes use Genesee — 21g of grass-fed protein on bison tallow, zero seed oils, in three dessert-grade flavors.
FOR HOOPERS
Fuel for the next 40 minutes.
21g of clean protein, no seed oils, no sugar crash. Built by an NJCAA athlete for hoopers who train year-round. Free shipping over $70.
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FOR GRAPPLERS
The bar your gas tank actually needs.
21g of clean protein, no seed oils, no soy fillers. Built for the gas tank that gets you through the third round. Free shipping over $70.
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FOR DISTANCE RUNNERS
Past the gel wall.
21g protein, ancestral fats, no seed oils. A real-food alternative to gels and chews for long runs and training-block recovery. Free shipping over $70.
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FOR LIFTERS
Post-workout fuel that's actually food.
21g protein, ancestral fats, no soy isolate, no seed oils. Built for the post-workout window and the training support a real lifting block needs. Free shipping over $70.
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FOR FOOTBALL
What you actually want in their gym bag.
21g protein, no seed oils, no banned substances. Built for two-a-days, post-practice recovery, and parents who actually read the label. NCAA-eligible. Free shipping over $70.
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FOR ACTIVE DUTY + VETERANS
Built for the standard, not the spec sheet.
21g protein, no seed oils, real ingredients. Built for PT-test prep, field rations, and post-service training. Free shipping over $70. Veteran-founded supply chain.
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What people are saying
“Long haul trucker here. These keep me alert and satisfied on 14-hour drives. Coffee Latte hits different when you need clean energy.”
“Gulf Coast fisherman. Need fuel for long days. This works. White Chocolate Toffee is my boat snack.”
“New Englander who values quality. This bar has it. Snickerdoodle is my afternoon treat.”
“Started buying these for my marathon training. The sustained energy from bison tallow is no joke. Coffee Latte is like eating a latte without the sugar crash.”
“Lookout Mountain hiker. Need trail fuel. This is it. White Chocolate Toffee is my summit reward.”
“Gulf Coast humidity is brutal on snacks. These survive. Snickerdoodle is my fishing fuel.”
“Found these at a climbing gym and now I'm hooked. The Coffee Latte is perfectly balanced—not too sweet, not too bitter. Real fuel.”
“Valley to summit, these bars go everywhere with me. Clean fuel for California adventures.”
“Western heritage meets western nutrition. These bars are the real deal. Clean fuel for cowboys.”
“Bay Area food snob approved. These bars are legitimately delicious and actually good for you. Rare combo.”
“Altitude tested, athlete approved. These bars are the real deal. Clean fuel that works at elevation.”
“Lake Erie tested, Cleveland approved. These bars are genuinely good. Clean ingredients matter.”
Try all three flavors for $14.99.
One of each — ships free. Found your favorite? Subscribe & save 20%, skip or cancel any month.