[Marion, IN] – Indiana Wesleyan University (IWU) Athletics is proud to announce a new sponsorship agreement with Genese Nutrition, a company specializing in high-quality protein bars designed to fuel performance and recovery. Through this partnership, Genese Nutrition will provide IWU student-athletes with protein bars throughout the year, helping them stay energized and prepared to compete at the highest level.
“We’re excited to partner with Genese Nutrition to support our student-athletes with high-quality fuel for their training and recovery,” said Jeff Reyes, Associate Athletic Director at Indiana Wesleyan University. “This partnership reflects our ongoing commitment to student-athlete wellness and performance, and we’re grateful to have a partner that shares those priorities.”
As part of the sponsorship, Genese Nutrition’s protein bars will be available to athletes year-round, serving as an essential tool for recovery after training sessions, practices, and games. The partnership highlights the shared values of health, wellness, and performance between IWU and Genese Nutrition.
“We’re excited to partner with Indiana Wesleyan,” said Will Carr, founder and CEO of Genesee Nutrition. “Their commitment to student-athlete development is inspiring, and we’re honored to help fuel their journey toward excellence. Our goal is to support programs like IWU with top-tier nutrition so they can focus on what matters—competing, growing, and winning.”
IWU joins a growing list of collegiate athletic programs and conferences teaming up with Genesee Nutrition as the company expands its collegiate partner program nationwide. The company currently partners with top athletic programs, including University of Alabama-Huntsville, Colorado School of Mines, Fort Hays State University, Metropolitan State University of Denver, Saint Mary’s University, University of Mobile, Valley City State, and collegiate conferences like the Frontier Conference and KJCCC.
For more information about Genesee Nutrition and its products, visit www.geneseenutrition.com.
About Genesee Nutrition
Genesee Nutrition is a family-owned, Colorado-based company dedicated to fueling athletes with premium nutrition. Committed to redefining the protein bar, Genesee crafts bars that deliver both exceptional taste and optimal performance benefits. Each bar is packed with 20 grams of protein, made from natural and organic ingredients, and is non-GMO and gluten-free.
Through its Collegiate Partnership Program, Genesee Nutrition supports student-athletes in reaching their peak potential both on and off the field. With a focus on clean, performance-driven nutrition, Genesee Nutrition partners with college athletic programs nationwide to ensure teams have the fuel they need to succeed.
To learn more about how Genesee Nutrition can power your team and student-athletes, visit geneseenutrition.com/collegiate-athletic-nutrition-partnerships.
Growing up on our family’s farm in the rural Midwest instilled an appreciation for fresh air, natural whole foods, and a simple lifestyle. Lauren obtained her Masters in Health Administration and is passionately committed to lifestyles of health and wellness.
