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Our Lady of the Lake University Athletics Partners with Genesee Nutrition to Power Student-Athlete Performance

Our Lady of the Lake University Athletics Partners with Genesee Nutrition to Power Student-Athlete Performance

[San Antonio, TX] – Our Lady of the Lake University (OLLU) Athletics has announced a new nutrition partnership with Genesee Nutrition, a Colorado-based company known for its clean, high-protein bars designed specifically for athletes. This exciting collaboration will provide Saints student-athletes with premium nutritional support to fuel performance, recovery, and overall wellness.

This agreement makes OLLU the first member of the Red River Athletic Conference (RRAC) to join forces with Genesee Nutrition, further establishing the Saints as leaders in advancing student-athlete health and performance.

As the official nutrition partner of OLLU Athletics, Genesee Nutrition will supply its signature 20-gram protein bars, crafted with natural and organic ingredients, gluten-free, and non-GMO. Designed to be a convenient source of clean fuel, these protein bars will be available to Saints athletes throughout the year—whether they’re preparing for competition, training, or recovering post-game.

The partnership also provides exclusive benefits for the OLLU community, including:

  • Discounted team pricing to ensure year-round access to Genesee products.
  • Campus resale opportunities that generate additional revenue for the athletic department.
  • Special discounts for students, faculty, and fans, bringing the advantages of clean nutrition to the entire Saints community.

“Our products are built to help athletes push past limits and recover stronger,” said Will Carr, founder and CEO of Genesee Nutrition. “We’re excited to fuel the Saints with the clean, high-protein nutrition they need to compete at their best.”

This partnership with OLLU strengthens Genesee Nutrition’s growing presence across college athletics. The company has recently partnered with several leading NAIA athletic programs and conferences, including Indiana Wesleyan, IU Columbus, Defiance College, University of Mobile, and Valley City State University.

For more information about Genesee Nutrition’s products and collegiate partnership program, visit www.geneseenutrition.com.

About Genesee Nutrition

Genesee Nutrition is a family-owned, Colorado-based company dedicated to fueling athletes with premium nutrition. Committed to redefining the protein bar, Genesee crafts bars that deliver both exceptional taste and optimal performance benefits. Each bar is packed with 20 grams of protein, made from natural and organic ingredients, and is non-GMO and gluten-free. 

Through its Collegiate Partnership Program, Genesee Nutrition supports student-athletes in reaching their peak potential both on and off the field. With a focus on clean, performance-driven nutrition, Genesee Nutrition partners with college athletic programs nationwide to ensure teams have the fuel they need to succeed.

To learn more about how Genesee Nutrition can power your team and student-athletes, visit geneseenutrition.com/collegiate-athletic-nutrition-partnerships.

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Lauren Klein

Growing up on our family’s farm in the rural Midwest instilled an appreciation for fresh air, natural whole foods, and a simple lifestyle. Lauren obtained her Masters in Health Administration and is passionately committed to lifestyles of health and wellness.

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NOURISHING ATHELETES FROM THE INSIDE OUT