Spend your points on what matters

Race Day Box

Free Coffee Latte 12-Pack at Packet Pickup

Redeem your loyalty points for a complimentary Genesee Coffee Latte 12-bar box at race packet pickup. Show your redemption QR code at the Genesee booth to claim. One box per race event.

• ✓Ships free at packet pickup
• ✓One per race event
• ✓Valid on Coffee Latte 12-bar box

Content Subscription

Bison Brief Premium — 1 year

Extend your Bison Brief access for a full year with this loyalty redemption. Get Will's weekly behind-the-bar essays, early-access content, and subscriber-only flavor previews delivered every week. No subscription charge for 12 months.

• ✓12 months of Bison Brief access
• ✓No subscription charge
• ✓Early flavor previews

Founder Access

1-on-1 Zoom with Will Carr

Book a private 30-minute Zoom call directly with Will Carr, founder of Genesee Nutrition. Talk training, nutrition, business, or anything else on your mind. Limited to 5 slots per quarter — Platinum members only.

• ✓30-minute 1:1 with Will Carr
• ✓Platinum members only
• ✓5 slots per quarter

5 remaining

Discount Code

20% off your next 3 boxes

Redeem for a single-use promo code that applies 20% off your next 3 subscription shipments. Code is emailed to you automatically and applied at checkout. Cannot be combined with other discounts.

• ✓20% off for 3 shipments
• ✓Single-use code emailed instantly
• ✓Applies to any SKU

Shipping Credit

Free shipping on next order

Redeem for free shipping credit on your next Genesee order. Credit is applied automatically to your account and activates at your next checkout — no code needed.

• ✓Free shipping on next order
• ✓Auto-applied at checkout
• ✓No code needed